SEO for SaaS and software companies
Software buyers research hard before they sign up. We put your product in front of them at every step, from the problem they search for to the comparison they read and the AI tool they ask.
- B2B SaaS
- Developer and data tools
- AI products
- Product-led growth companies
What we prioritise.
We identify the issues with the greatest commercial impact, then define how each fix will be measured.
Where it usually goes wrong.
Traffic that never signs up
Top-of-funnel blog posts bring readers who are nowhere near buying.
Competitors own the comparison searches
“You vs them” and “best tools for” pages are written by someone else.
AI tools recommend other products
ChatGPT and Perplexity name your competitors when buyers ask for options.
A new site with no authority
Great product, but Google has no reason to trust the domain yet.
What we do.
Each action is prioritised by commercial value and tracked in the live dashboard.
Measured in: sign-ups from organic, comparison page rankings, ai share of voice.
- Bottom-of-funnel contentPages for the searches people make right before they choose a tool.
- Comparison and alternatives pagesHonest, useful comparisons you control.
- Integration and use-case pagesA page for every integration and job your product does.
- AI search visibilityGetting named when buyers ask AI tools for recommendations.
- Link buildingAuthority from the publications and communities your buyers trust.
- Sign-up trackingOrganic traffic tied to trials, demos and revenue.
See it in practice.
A relevant result from this market.
