SEO and AI visibility for an expired-domain data platform.

Organic traffic4K / mo
Referring domains1.4K
FocusSEO + AI search
A data platform in a niche, high-intent category.
DomCop is an expired-domain and backlink data platform used by SEOs and domain investors. Its audience is small but high intent: the people searching for it know exactly what they want.
That makes both classic search rankings and visibility inside AI answers worth going after.
The goal: Win the high-intent searches DomCop's buyers make, and make sure DomCop is named when AI tools cover the category.
The work
- Optimise the site around the high-intent queries its buyers actually search.
- Work on AI visibility so DomCop is named when tools like Perplexity and Google's AI answers cover the category.
- Keep the technical and content foundation clean as the category shifts toward AI search.
What changed
- 4K / mohigh-intent organic visits
- 1.4Kreferring domains
- AI searchvisibility inside AI answers for the category
The data
Source: Ahrefs
Rosaholics: 40% more organic traffic for a luxury flower brand.Read